Jüngste Studien
Name: Anonymous health and risk survey that you can do at home
Abstract: In this experiment we want you to answer a couple of survey questions for which you are being paid for.
Field/Institute: I.VW - Institute of Insurance Economics
Researcher: Aline Waeber
Equipment used: Online study
Date: 23 February 2021
Name: Voice Recording
Abstract: In this study participants will be asked to read a number of phrases while being recorded
Field/Institute: IfM - Institute of Marketing
Researcher: Fotios Efthymiou
Equipment used: Voice recorder
Date: 26 November 2020
Name: Eye-Tracking Study: Recommender Systems
Abstract: In this eye tracking study we want to analyse how people read feedbacks and how they improve feedbacks when given recommendations on how to improve them.
Field/Institute: Marketing
Researcher: Nadine Sonderegger
Equipment used: Eye-tracker
Date: 21 October 2020
Name: LAB STUDY: Anonymous health and risk survey
Abstract: LAB STUDY: In this experiment we want you to answer a couple of health and risk survey questions, for which you are being paid for.
Field/Institute: I.VW - Institute of Insurance Economics
Researcher: Aline Waeber
Equipment used: Online study
Date: 1 October 2020
Name: Test your empathy skills and earn 11 CHF
Abstract: In this study you will write a review of a business model and receive automated feedback on your empathic persuasiveness.
Field/Institute: IWI-HSG
Researcher: Thiemo Wambsganss
Equipment used: Online study
Date: 31 August 2020
Name: Household Budgeting
Abstract: Allocating income into your household items
Field/Institute: Economics
Researcher: Christian Strebel
Equipment used: PC Lab
Date: 10 June 2020
Name: Intertemporal Decision Making
Abstract: This study involves a computer-based game to examine participants' intertemporal risk attitudes. You can participate in this game online using your own computer.
Field/Institute: SBF
Researcher: Immanuel Lampe
Equipment used: Online study
Date: 21 May 2020
Name: ONLINE STUDY: Anonymous health and risk survey
Abstract: In this experiment we want you to answer a couple of health and risk survey questions, for which you are being paid for.
Field/Institute: I.VW - Institute of Insurance Economics
Researcher: Aline Waeber
Equipment used: Online study
Date: 20 May 2020
Name: Moral Thinking
Abstract: The objective of this study is to investigate moral thinking. More specifically, the objective of this study is to test the universality of intent and personal force on moral dilemma judgements.
Field/Institute: Replication studies
Researcher: Daniel Boller
Equipment used: Online study
Date: 15 May 2020
Name: Mass Customization Design Study
Abstract: In this study you will be asked to configure a car.
Field/Institute: ICI-HSG
Researcher: Pia Burghartz
Equipment used: PC Lab / VR Room
Date: 20 April 2020
Name: MyTeachingBot: Do you want to create your own chatbot and earn money at the same time?
Abstract: Evaluation of the chatbot platform "MyTeachingBot": MyTeachingBot is a platform that enables teachers to create their own chatbot to offer their learners individual support.
Field/Institute: IWI-HSG
Researcher: Rainer Winkler
Equipment used: PC Lab
Date: 30 March 2020
Name: Intertemporal Decisions under Risk
Abstract: This study involves a computer-based game to examine participants' intertemporal risk attitudes. You can participate in this game online using your own computer.
Field/Institute: SBF
Researcher: Immanuel Lampe
Equipment used: Online study
Date: 24 March 2020
Name: Intertemporal risk attitudes
Abstract: This study involves a computer-based game to examine participants' intertemporal risk attitudes. You can participate in this game online using your own computer.
Field/Institute: SBF
Researcher: Immanuel Lampe
Equipment used: Online study
Date: 6 March 2020
Name: Field on the Lab
Abstract: Study on monetary decision making
Field/Institute: FGN-HSG
Researcher: Borja Perez-Viana
Equipment used: PC Lab
Date: 5 March 2020
Name: Health and Well-Being App Experience
Abstract: You will be able to experience parts of an app that leverages new technologies to improve your health.
Field/Institute: I.VW-HSG
Researcher: Martin Bieler
Equipment used: PC Lab
Date: 28 February 2020
Name: Chocolate Tasting & Mass Customization Design
Abstract: In two independent studies you will be asked to taste different types of chocolate and configure a car.
Field/Institute: Marketing
Researcher:Johanna Juelich
Equipment used: PC Lab
Date: 14 February 2020
Name: eCommerce Widget for Nutrition and Sustainability
Abstract: The research project 'eCommerce Widget for Nutrition and Sustainability' aims to assess the potential of digital interventions to improve individual food selection in a virtual eCommerce environment.
Field/Institute: ICS-HSG
Researcher: Jie Lian
Equipment used: PC Lab
Date: 13 February 2020
Name: Rationalities in Organizations
Abstract: This online survey examines rationalities, i.e. the logic of action and justification of social groups.
Field/Institute: IMP-HSG
Researcher: Aline Tanno
Equipment used: Online study
Date: 19 December 2019
Name: Short anonymous health and risk survey that you can do at home
Abstract: In this experiment we want you to answer a couple of health and risk survey questions, for which you are being paid for.
Field/Institute: I.VW-HSG
Researcher: Aline Waeber
Equipment used: Online study
Date: 4 December 2019
Name: Smartphonenutzung in Deutschland
Abstract: Diese Studie untersucht die Nutzung und Verwendung von Smartphones in Deutschland.
Field/Institute: ICI-HSG
Researcher: Cynthia Sokoll
Equipment used: PC Lab
Date: 27 November 2019
Name: Focus groups on changes in consumer behavior
Abstract: The changed consumer behavior is to be examined within the framework of the focus groups.
Field/Institute: IRM - Institute of Retail Management
Researcher: Tim Lersch
Equipment used: PC Lab
Date: 6 November 2019
Name: Interviews on Product Customization (EyeTracker, German, Prerequisites)
Abstract: We will interview people about product customizations using a car configurator. (Eyetracker, German, Specific prerequisites must be fulfilled) )
Field/Institute: ICI-HSG
Researcher: Matthias Fuchs
Equipment used: Eye-Tracker
Date: 2 October 2019
Name: Study on jam evaluation
Abstract: Evaluate some jam and let the producer know what you thought of it
Field/Institute: ICI-HSG
Researcher: Matthias Fuchs
Equipment used: PC Lab
Date: 26 September 2019
Name: Study of managers' investment behavior
Abstract: The experiment examines the investment behavior of managers based on M&A activities within a firm using a paper-and-pencil approach.
Field/Institute: ACA-HSG
Researcher: Maria Assel
Equipment used: PC Lab
Date: 24 September 2019
Name: Improve your argumentation skills and earn 15 CHF
Abstract: In this study, you will test the value of an argumentation learning tools for your argumentation skills.
Field/Institute: IWL-HSG
Researcher: Thiemo Wambsganss
Equipment used:
Date: 22 August 2019
Name: Test your argumentation skills and earn 12 CHF
Abstract: In this study, you will test your argumentation skills by writing a short argumentative text on a given topic.
Field/Institute: IWI-HSG
Researcher: Thiemo Wambsganss
Equipment used: PC Lab
Date: 22 August 2019
Name: Studie des Investitionsverhaltens von Managern
Abstract: Das Experiment untersucht mit Hilfe eines Fragebogens das Investitionsverhalten von Managern im Kontext von M&A-Aktivitäten im Unternehmen.
Field/Institute: ACA-HSG
Researcher: Maria Assel
Equipment used: PC Lab
Date: 9 August 2019
Name: Emotional Response to Videos (Females)
Abstract: Watch videos while we record your physiological signals (heart rate, electroencephalography, ...) and ask you to rate the emotions you felt during watching videos.
Field/Institute: ICS-HSG
Researcher: Marcel Granero
Equipment used: EEG
Date: 12 June 2019
Name: Amazon Echo Study
Abstract: The current study explores how consumers use smart devices (Amazon Echo, Google home, etc.).
Field/Institute: IfM - Institute of Marketing
Researcher: Fotios Efthymiou
Equipment used: Amazon Echo
Date:13 May 2019
Name: Experiment in VR: Social behavior in Supermarkets
Abstract: Grocery shopping in a virtual reality environment
Field/Institute: Marketing
Researcher: Nicolas Kämpfen
Equipment used: VR
Date: 12 May 2019
Name: Experimental Study on Brand Perception
Abstract: The study aims at understanding how people perceive and assess brands.
Field/Institute: ICI-HSG
Researcher: Marek Gorny
Equipment used: PC Lab
Date: 9 May 2019
Name: Design Study
Abstract: In this study you will interact with a tablet by completing a survey about designing preferences.
Field/Institute: IfM
Researcher: Fotios Efthymiou
Equipment used: PC Lab
Date: 5 May 2019
Name: Experimental study on "How to learn coding to build your own programs in less than an hour?"
Abstract: We want to investigate how you are able to learn coding and build your own program in less than an hour and even earn money for that!
Field/Institute:
Researcher: Rainer Winkler
Equipment used: Focus room
Date: 26 April 2019
Name: Interactive Tablet Shopping Study
Abstract: Tablet Shopping Feedback Study
Field/Institute: IfM
Researcher: Fotios Efthymiou
Equipment used: PC Lab
Date: 16 April 2019
Name: Asset Choice
Abstract: Study on financial decision making
Field/Institute: MBF-HSG
Researcher: Xuemei Jiang
Equipment used: PC Lab
Date: 24 March 2019
Name: Financial Decision Making
Abstract: Study on financial decision making
Field/Institute: MBF-HSG
Researcher: Xuemei Jiang
Equipment used: PC Lab
Date: 13 March 2019
Name: Financial Decisions
Abstract: Study on financial decision making
Field/Institute: Economics
Researcher: Thomas Epper
Equipment used: PC Lab
Date: 1 March 2019
Name: Focus group Urban Individual Mobility and Energy (in German only)
Abstract: Together with other participants, you will discuss the obstacles to use and advantages of urban two-wheeler e-mobility forms (e-bike, e-scooter, e-moped, etc.) including their interface to energy and develop new concepts based on them
Field/Institute: IWOE
Researcher: Alexander Stauch
Equipment used: Focus group room
Date: 25 February 2019
Name: Economic Decision Making (main experiment)
Abstract: Study on preferences between choice alternatives.
Field/Institute: Economics
Researcher: Cédric Müller
Equipment used: PC Lab
Date: 19 February 2019
Name: Economic Decision Making
Abstract: Study on preferences between choice alternatives.
Field/Institute: Economics
Researcher: Cédric Müller
Equipment used: PC Lab
Date: 10 February 2019
Name: Affective reactions to renewable energy projects
Abstract: This experiment will measure your affective reactions to solar and wind power
Field/Institute: IWOE
Researcher: Julia Cousse
Equipment used: iMotions (GSR + FEA)
Date: 18 January 2019
Name: Financial Games & Decisions
Abstract: Study of financial decision making
Field/Institute: IfM
Researcher: William Hampton
Equipment used: PC Lab
Date: 10 December 2018
Name: Campaigning für einen guten Zweck: Awareness-Kampagnen (Raum: 01-U102)
Abstract: In diesem Online-Experiment untersuchen wir die Wirkung von Awareness-Kampagnen bei jungen Menschen.
Field/Institute: MCM-HSG
Researcher: Fabienne Bünzli
Equipment used: PC Lab
Date: 10 October 2018
Name: Voice First: Understanding the Value of Voice-Based Agents as Tutors in complex task environments
Abstract: The popularity of voice-based agents (VBA), such as Cortana, Alexa, Siri and other integrated voice-based systems has been steadily growing over the past few years. We want to investigate their value for education.
Field/Institute: IWI
Researcher: Rainer Winkler
Equipment used: Focus group room, voice-based agents
Date: 12 September 2018
Name: Lifestyles and Possessions Study (5)
Abstract: This study is one of a series of studies we are currently conducting on the subject of lifestyles and property
Field/Institute: ICI-HSG
Researcher: Philipp Scharfenberger
Equipment used: PC Lab
Date: 7 September 2018
Name: Test of Automotive Features in Virtual Reality Test Drive
Abstract: The objective of this study is to evaluate the opinion of consumers about automotive product features. Participants will participate in a virtual reality test drive.
Field/Institute: ICI
Researcher: Wiebke Lueders
Equipment used: VR
Date: 27 August 2018
Name: Studie zu Konsumverhalten
Abstract: In dieser Studie geht es um das Konsumverhalten von Studenten/innen
Field/Institute: ICI-HSG
Researcher: Philipp Scharfenberger
Equipment used: PC Lab
Date: 11 May 2018
Name: Studie zu empfundener Distanz zu Dingen
Abstract: In dieser Studie geht es um die Distanz, die Menschen zu Dingen in ihrer Umwelt empfinden
Field/Institute: ICI-HSG
Researcher: Philipp Scharfenberger
Equipment used: PC Lab
Date: 2 May 2018
Name: Study to evaluate companies with multiple events
Abstract: A 15-20 minutes study on the perception of general public about companies affiliated to a business group
Field/Institute: CFB-HSG
Researcher: Josh Hsueh
Equipment used: PC Lab
Date: 2 May 2018
Name: Decision making on Insurance
Abstract: This study involves an online survey and a computer-based game to examine participants' risk attitude. The reward is based on the result of the experiment.
Field/Institute: I.VW
Researcher: Chang Hsiaoyin
Equipment used: PC Lab
Date: 25 April 2018
Name: Automotive Eye-Tracking
Abstract: The purpose of this study is to identify factors of attractiveness of cars
Field/Institute: ICI
Researcher: Inés Jiménez
Equipment used: Eye-Tracker
Date: 23 April 2018
Name: Lifestyles and Possessions Study (4)
Abstract: This study is one of a series of studies we are currently conducting on the subject of lifestyles and property
Field/Institute: ICI-HSG
Researcher: Philipp Scharfenberger
Equipment used: External
Date: 18 April 2018
Name: 15-min market research on kitchen appliances
Abstract: A market research study on kitchen appliances
Field/Institute: ICI-HSG
Researcher: Nicola Schweitzer
Equipment used: PC Lab BL-HSG
Date: 9 April 2018
Name: Evaluation of companies (PC-based and scenario-based study in Raum 01-U102 )
Abstract: A 15-20 minutes study on the perception of general public about companies
Field/Institute: CFB-HSG
Researcher: Josh Hsueh
Equipment used: PC Lab Campus
Date: 4 April 2018
Name: Factors that have an influence on the response rate of course evaluations at HSG, Assessment Level
Abstract: The purpose of this study is to identify factors that have an influence on the response rate.
Field/Institute: PRA-QE
Researcher: Peggy Van der Wallen
Equipment used: Room - Focus Group and Recording
Date: 8 March 2018
Name: Factors that have an influence on the response rate of course evaluations at HSG, Bachelor Level
Abstract: The purpose of this study is to identify factors that have an influence on the response rate.
Field/Institute: PRA-QE
Researcher: Peggy Van der Wallen
Equipment used: Room - Focus Group and Recording
Date: 8 March 2018
Name: Factors that have an influence on the response rate of course evaluations at HSG, Doctoral Level
Abstract: The purpose of this study is to identify factors that have an influence on the response rate.
Field/Institute: PRA-QE
Researcher: Peggy Van der Wallen
Equipment used: Room - Focus Group and Recording
Date: 8 March 2018
Name: Factors that have an influence on the response rate of course evaluations at HSG, Master Level
Abstract: The purpose of this study is to identify factors that have an influence on the response rate.
Field/Institute: PRA-QE
Researcher: Peggy Van der Wallen
Equipment used: Room - Focus Group and Recording
Date: 8 March 2018
Name: Study of managerial behavior
Abstract: The computer-aided experiment examines the behavior of managers in business life.
Field/Institute: ACA-HSG
Researcher: Maria Assel
Equipment used: PC Lab BL-HSG
Date: 16 February 2018
Name: Law and behavior (experiment in room 01-U102)
Abstract: Law and Conduct (Experiment)
Field/Institute: LS-HSG
Researcher: Gentiana Imeri
Equipment used: PC Lab Campus
Date: 31 January 2018
Name: Konsumentenverhalten im Handel
Abstract: Simulation einer Kaufsituation zur Untersuchung des Konsumentenverhaltens
Field/Institute: IRM-HSG
Researcher: DOMINIK SCHAEFLE
Equipment used: Room - VR
Date: 23 January 2018
Name: Choice experiment HSG
Abstract: Choice experiment involving a series of questions asking participant for their personal preferences in games involving monetary payoffs.
Field/Institute: MS-HSG
Researcher: Ola Mahmoud
Equipment used: Online Study
Date: 3 January 2018
Name: Integrated reporting from an investor's point of view - an analysis using eye tracking.
Abstract: By participating in the study, you will receive exciting insights into the innovative eye tracking method and the highly interesting integrated reporting.
Field/Institute: IFF-HSG
Researcher: Laura Prohn
Equipment used: Tobii Eye Tracker
Date: 27 December 2017
Name: Law and behavior (experiment from December 2017)
Abstract: Law and Conduct (Experiment)
Field/Institute: LS-HSG
Researcher: Gentiana Imeri
Equipment used: PC Lab BL-HSG
Date: 19 November 2017
Name: Innovative Eye-tracking Experiment
Abstract: Website User Experience
Field/Institute: ICI-HSG
Researcher: Thore Gruetzner
Equipment used: Tobii Eye Tracker
Date: 17 November 2017
Name: Premium-Product Experience
Abstract: In this study, we present you an online product customization task.
Field/Institute: ICI-HSG
Researcher: Thore Gruetzner
Equipment used: PC Lab BL-HSG
Date: 16 November 2017
Abstract: Product Innovation
Field/Institute: ICI-HSG
Researcher: Aurélie Sermier
Equipment used: HTC Vive - Virtual Reality
Date: 7 November 2017
Name: Study of Lifestyles and Possessions (3)
Abstract: This study is one of a series of studies we are currently conducting on the subject of lifestyles and property
Field/Institute: ICI-HSG
Researcher: Philipp Scharfenberger
Equipment used: External
Date: 31 October 2017
Name: Product Innovation Adaption
Abstract: In this study, you will be presented a new product innovation in the automotive sector.
Field/Institute: ICI-HSG
Researcher: Christopher Niedermaier
Equipment used: HTC Vive - Virtual Reality
Date: 27 October 2017
Name: Virtual Reality Car Configuration (Audi)
Abstract: Die Teilnehmenden der Studie werden mit Hilfe des Virtual Reality Konfigurators von Audi ein Auto konfigurieren und anschliessend einen Fragebogen ausfüllen.
Field/Institute: ICI-HSG
Researcher: Tobias Klauser
Equipment used: HTC Vive - Virtual Reality
Date: 27 October 2017
Name: Eye-Tracking Analyse von Website Navigation-Verhalten
Abstract: Das Experiment untersucht individuelles Kaufverhalten auf einer online Website, indem die Blick-Bewegung bzw. Aufmerksamkeitslenkung aufgezeichnet wird.
Field/Institute: ICI-HSG
Researcher: Tim Zurfluh
Equipment used: Tobii Eye Tracker
Date: 26 October 2017
Name: Study on the unconditional basic income (PC experiment)
Abstract: This study examines the effects of an unconditional basic income on human behavior.
Field/Institute: FGN-HSG
Researcher: Hana Dadic
Equipment used: PC Lab BL-HSG
Date: 18 October 2017
Name: Study of Lifestyles and Possessions (2)
Abstract: This study is one of a series of studies we are currently conducting on the subject of lifestyles and property
Field/Institute: ICI-HSG
Researcher: Philipp Scharfenberger
Equipment used: External
Date: 8 October 2017
Name: Car Customization
Abstract: In this study, participants will customize a car.
Field/Institute: ICI-HSG
Researcher: Daniel Boller
Equipment used: HTC Vive - Virtual Reality
Date: 26 September 2017
Name: Study of Lifestyles and Possessions
Abstract: The study looks at lifestyles and the relationship between consumers and their property
Field/Institute: ICI-HSG
Researcher: Philipp Scharfenberger
Equipment used: External
Date: 11 September 2017
Name: Decision-making in the field of tension between security and responsibility
Abstract: This study examines how consumption decisions in the organic food sector are made
Field/Institute: Lehrbeauftragte/r
Researcher: Jessia Gubser
Equipment used: Tobii Eye Tracker
Date: 5 September 2017
Name: Law and conduct (pilot study from August 29, 2017)
Abstract: Law and behavior in a social context
Field/Institute: LS-HSG
Researcher: Gentiana Imeri
Equipment used: PC Lab BL-HSG
Date: 24 August 2017
Name: Eye tracking experiment: Evaluation of various offer options from Community Solar for St.Gallen
Abstract: The aim of this study is to test the effect of different Community Solar versions on the willingness of local electricity customers to participate.
Field/Institute: IWÖ-HSG
Researcher: Alexander Stauch
Equipment used: Tobii Eye Tracker
Date: 14 August 2017
Name: The electromobility system
Abstract: Qualitative analysis of the factors influencing electromobility in Switzerland
Field/Institute: CFAC-HSG
Researcher: Philipp Gunziger
Equipment used: Room - Focus Group
Date: 12 June 2017
Name: Analysis of decision-making behavior
Abstract: As part of this study, your decision-making behavior will be observed.
Field/Institute: ITEM-HSG
Researcher: Barbara Burkhard
Equipment used: Room - Focus Group
Date: 13 May 2017
Name: VIRTUAL REALITY EXPERIMENT
Abstract: The effects of virtual reality on consumer learning and behavior
Field/Institute: ICI-HSG
Researcher: Tim Zurfluh
Equipment used: HTC Vive - Virtual Reality
Date: 2 May 2017
Name: Banking 2030
Abstract: Study on Generation Y's & Z's banking needs and implications for a bank in the Swiss environment
Field/Institute:
Researcher: Alessandro Battaglia
Equipment used: Online Study
Date: 1 May 2017
Name: Behavior in times of climate change
Abstract: In this online survey, we are interested in your behavior in relation to energy consumption and climate change
Field/Institute: IWÖ-HSG
Researcher: Jana Plananska
Equipment used: Online Study
Date: 27 April 2017
Name: Behavior in times of climate change (eye tracking experiment)
Abstract: In this eye tracking experiment, we are interested in your behavior in relation to energy consumption and Kima change.
Field/Institute: IWÖ-HSG
Researcher: Jana Plananska
Equipment used: Tobii Eye Tracker
Date: 27 April 2017
Name: Behavior in times of climate change (PC experiment)
Abstract: In this PC experiment we are interested in your behavior in relation to energy consumption and Kima change.
Field/Institute: IWÖ-HSG
Researcher: Jana Plananska
Equipment used: PC Lab BL-HSG
Date: 27 April 2017
Name: SORTIMENTSWAHRNEHMUNG IM LEBENSMITTELHANDEL
Abstract: Das Experiment untersucht verschiedene Faktoren der Sortimentswahrnehmung im Lebensmittelhandel.
Field/Institute: IRM-HSG
Researcher: Kathrin Neumüller
Equipment used: Tobii Eye Tracker
Date: April 24, 2017
Name: ASSORTMENT PERCEPTION IN THE FOOD TRADE
Abstract: The experiment examines various factors of product range perception in the grocery trade.
Field/Institute: IRM-HSG
Researcher: Kathrin Neumüller
Equipment used: Tobii Eye Tracker
Date: April 24, 2017
Name: Eye-Tracking Analyse des Flugbuchungsprozesses
Abstract: Dank Eye Tracking soll herausgefunden werden, wo die Aufmerksamkeit bei einem online Flugbuchungsprozess liegt.
Field/Institute: CFAC-HSG
Researcher: Tamara Bruschek
Equipment used: Tobii Eye Tracker
Date: 6 April 2017
Name: Branch of the Future & Banking 2030
Abstract: Study on Generation Y's & Z's banking needs and implications for a bank in the Swiss environment
Field/Institute:
Researcher: Alessandro Battaglia
Equipment used: Room - Focus Group and Recording
Date: 28 March 2017
Name: Product Innovation
Abstract: The experiment examines individual buying behavior on an online website by recording the gaze movement or attention control.
Field/Institute: ICI-HSG
Researcher: Tim Zurfluh
Equipment used:
Date: 23 March 2017
Name: Eye tracking analysis of online buying behavior
Abstract: The experiment examines individual buying behavior on an online website by recording the gaze movement or attention control.
Field/Institute: ICI-HSG
Researcher: Tim Zurfluh
Equipment used: Tobii Eye Tracker
Date: 23 March 2017
Name: Millennials' perception of sustainability in the luxury goods industry
Abstract: It is examined which connections millennials see between sustainability and luxury from a customer and a job seeker perspective, how this can be transferred to luxury firms, and what impact sustainability scandals would have on millennials' perception.
Field/Institute: IfM-HSG
Researcher: Marius Schemken
Equipment used: Room - Focus Group and Recording
Date: 9 March 2017
Name: Analysis of the decision-making behavior of investors in the context of company valuation
Abstract: As part of this study, the decision-making behavior of investors is examined in various evaluation scenarios.
Field/Institute: ACA-HSG
Researcher: Christina Manthei
Equipment used: PC Lab Campus
Date: 2 March 2017
Name: Focus group discussions in the context of "Rent your Luxury Watch"
Abstract: The experiment examines the challenges and opportunities of the sharing economy for the luxury watch industry.
Field/Institute: IfM-HSG
Researcher: Sven Schaedeli
Equipment used: Room - Focus Group and Recording
Date: 24 February 2017
Name: Eye-tracking analysis AND interview in the context of online booking behavior
Abstract: The experiment examines the individual booking behavior on online sites by recording the gaze movement or attention control. This is followed by a 10-minute survey to solve the problem.
Field/Institute: ICI-HSG
Researcher: Vanessa Rüegg
Equipment used: Tobii Eye Tracker
Date: 21 November 2016
Name: Eye tracking analysis in the context of online booking behavior
Abstract: The experiment examines the individual booking behavior on online sites by recording the gaze movement or attention control.
Field/Institute: ICI-HSG
Researcher: Vanessa Rüegg
Equipment used: Tobii Eye Tracker
Date: 21 November 2016
Name: Investigating the Future of Digital Work and Lifestyle - French-speaking Group
Abstract: The study aims exploring insights about digital work and lifestyle as well as the customer journey of a Digital Native. The main goal is to understand what the impact digital natives expectations and preferences have on information technology usage.
Field/Institute:
Researcher: Hatt Micheloud
Equipment used: Room - Focus Group and Recording
Date: 25 October 2016
Name: Investigating the Future of Digital Work and Lifestyle - German-speaking Group
Abstract: The study aims exploring insights about digital work and lifestyle as well as the customer journey of a Digital Native. The main goal is to understand what the impact digital natives expectations and preferences have on information technology usage.
Field/Institute:
Researcher: Hatt Micheloud
Equipment used: Room - Focus Group and Recording
Date: 25 October 2016
Name: Eye tracking analysis in the context of buying behavior on an online website
Abstract: The experiment examines individual buying behavior on an online website by recording the gaze movement or attention control.
Field/Institute: Lehrbeauftragte/r
Researcher: Vanessa Rüegg
Equipment used: Tobii Eye Tracker
Date: 19 October 2016
Name: Eye tracking analysis AND survey in the context of buying behavior on an online website
Abstract: The experiment examines individual buying behavior on an online website by recording the gaze movement or attention control. This is followed by a 10-minute survey on the tasks carried out.
Field/Institute: Lehrbeauftragte/r
Researcher: Vanessa Rüegg
Equipment used: Tobii Eye Tracker
Date: 19 October 2016
Name: Individual decision making behavior in M&A transactions - An experimental approach
Abstract: Individual decision making behavior during M&A transactions. Gaining insights into driving forces, interdependencies and decision making strategies.
Field/Institute: IfB-HSG
Researcher: Michael Theisen
Equipment used: PC Lab BL-HSG
Date: 10 October 2016
Name: Economics experiment
Abstract: The experiment examines individual decision-making behavior in economically relevant situations.
Field/Institute: IWE-HSG
Researcher: Ermira Mehmetaj
Equipment used: PC Lab Campus
Date: 3 October 2016
Name: Consumer Study
Abstract: In this study we focus on drivers of consumer behavior
Field/Institute: I.VW-HSG
Researcher: Matthias Ruefenacht
Equipment used: Online Study
Date: 25 May 2016
Name: Shopping behavior
Abstract: 20 minute survey; Payment of 5 CHF + raffle
Field/Institute: ICI-HSG
Researcher: Maik Walter
Equipment used: PC Lab BL-HSG
Date: 15 April 2016
Name: Einkaufen und Hotelbewertung
Abstract: Der Forschungsfokus ist es, die Entscheidungsprozesse zu analysieren.
Field/Institute:
Researcher: Alice Lee
Equipment used: PC Lab BL-HSG
Date: 13 January 2016